IS Parade was produced as a promotional website for the communications company au, and is a parade generator that can be used with Twitter accounts. Users can enter their Twitter account details and generate a parade of their followers’ characters. It generated 13.5 million parades in the first six months following its release. It has been tweeted to celebrities in Japan and overseas, including Biz STONE, the co-founder and creative director of Twitter, as the parade spreads around the globe. It has also had a major influence on promotional activities via social media since then.