Takram’s ON THE FLY is an infotainment system that integrates paper and digital media, in which text and video magically appear on the surface of paper cards when they are placed on a table. Just as the name suggests, “ON THE FLY” (meaning, “then and there,”
“dynamically,” and “by improvisation”) provides a surprising user experience using a high precision image recognition technology to immediately and accurately project video onto the paper card according to its location, even when the card is moved around the table. Through an instinctive and tangible user interface of placing, touching, moving, and filling the hole on the paper, this project provides the user with a surprising experience, as if the fictional
technology of a sci-fi movie has turned into reality.